Conscious Communications, a Cambridge-based public relations and marketing agency, has bolstered its education portfolio with the addition of eleven new UK and internationally-based clients in the midst of COVID-19. The new clients are: ACS International Schools, Impington Village College, Impington International College, The Cavendish School, VIE Education, Montreux International School, The Learning Alliance, Witchford Village College and three FIRST® Lego® League Tournaments across the UK.
Alison Taylor, Managing Director at Conscious Communications, said: “While 2020 has been a terribly sad year in so many ways, I couldn’t be prouder of how our team has faced the challenges of working remotely while continuing to deliver stand-out public relations and marketing campaigns for our clients. On behalf of all of those clients and our company, I wish to thank them for their commitment and fortitude, reflected in our new client wins in the education sector, which echo the passions of the team and the strengths that we offer as an agency. This has been the strongest start to a financial year for us as an agency, and we are really excited to cement our relationships with our new clients and see where the year could take us.”
ACS International Schools appointed Conscious Communications to raise its profile at corporate level and at individual school level for its three UK-based schools in order to drive enrolment and attract the local market; the Conscious Communications team has devised and is now managing a proactive and reactive Press Office.
Over the summer months, the agency has worked closely with the team at Impington Village College to design and develop a brand-newwebsite, alongside supporting marketing materials for the school. The team at Conscious Communications has also been working with its sixth form, Impington International College, delivering a new visual identity, which has been applied to a new website and supporting marketing materials. The agency will continue to work with the sixth form to build awareness and promote its offering to the local and overseas student community, through a tailored programme of media relations, thought leadership, advertising and social media.
Following the success of the work with Impington Village College and Impington International College, Conscious Communications was also appointed to support with the launch of The Cavendish School, a free school for young people with autism, which is due to open in September 2021. The agency is supporting with a programme of design, media relations and social media.
Overseas Conscious Communications is delivering two new websites for VIE Education and one of its flagship schools due to open in 2021, Montreux International School. The agency team will also be working with VIE Education to deliver a programme of thought leadership content and commentary.
Most recently, the agency has been appointed to launch a new multi-academy trust, The Learning Alliance. The Conscious Communications’ team is supporting the trust with brand and communications strategy development, alongside launching the trust to internal and external stakeholders. As part of this project, the team is also supporting Witchford Village College, a school within the new trust, with the development of a new prospectus, advertising campaign, media relations and digital marketing.
In addition to new clients, the team at Conscious Communications has been re-appointed by FIRST® Lego® to run three of its FIRST® Lego® League Tournaments; a series of STEM challenges for teams of young people, which will take place in Peterborough, Cambridgeand Bristol in the new year.