Morrisons has announced changes will be introduced across every single supermarket in the country by the end of this week.
From this weekend, the popular supermarket will be extending its quieter hours to all stores every Sunday to allow customers to shop more peacefully.
This means all stores in the UK, including the ones across Cambridgeshire, will have no music, checkout beeps or PA announcements for the first hour of shopping.
The initiative was first introduced by Morrisons in 2018 after listening to families affected by autism who shared their difficulties in shopping in noisy and busy environments.
Many customers have appreciated the initiative and, as a result, it will now be extended to the first hour of store opening every Sunday to provide more opportunities to shop peaceful.
For stores that open from 10-4pm, quiet hours will operate from 10am-11am.
Quieter hours currently operate every Saturday between 9am – 10am in all Morrisons stores.
During these hours, stores will dim the lights among a raft of other key changes which are listed below.
During Quieter Hours stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movement of trolleys and baskets
- Turn checkout beeps and other electrical noises down
- Place a poster outside to tell customers it’s Quieter Hour
Check the latest coronavirus figures for Cambridgeshire and the UK.
David Potts, Morrisons Chief Executive, said: “The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.
“Extending them to include Sundays will offer more opportunities to shop more peacefully.”
A quieter hour will operate in the first hour from opening at every Morrisons store from this Sunday, October 11.
For information on the opening hours of your nearest Morrisons store, visit the website here.
From 6am to 7am on Monday through to Saturday, all colleagues with an NHS badge will be able to get into the store to stock up on the products they need.
On Sundays, the majority of Morisson’s stores will open at 9am for our very hard working NHS workers to shop. They will open at 9.30am for all other customers to shop normally.
Therefore, during the period of the Covid-19 outbreak, the Sunday browsing hour is suspended, as you can shop normally from 9.30am each Sunday.
For any other stores that open later than 9.30am, they will open 1 hour earlier for NHS staff.