New well-being and fitness studio opens in Ely thanks to Sport England funding

FRESH ely fitness studio inside cambridge

Local business owners, Sara Ford and Alice Loombe, have just been awarded community asset funding by Sport England, to open a new well-being and fitness studio, called FRESH, in Ely. Classes will include – Barre, Pilates, Dance, Yoga, Flexitone, HIIT, Bounce, Meditation, mental strength workshops and post-natal options.

FRESH is due to open in October 2020 and will differ with an emphasis on inclusion, accessibility and support on mental health as well as physical. Sara and Alice have a deep desire to help people and will be offering one class a day to a charity, community group, older group or underrepresented group for free

The venue, at 16-18 Broad Street, Ely, CB7 4AH, is close to the city’s train station and has a free car park. FRESH with its botanical vibe, will house one small, and two large studios, and have space for a café. Sara and Alice are keen to hear from any potential vegan caterers looking for an opportunity to open their own café. They are also looking to hear from yoga and boxing teachers, osteopaths, physios and/or counsellors who may be interested in renting space.

Between them, Sara and Alice have over 20 years of teaching experience within the dance and fitness industry. They share a passion to improve the health and well-being of every student and client they work with.

Alice Loombe, FRESH founder, talks about what they’re hoping to bring with FRESH: “A big thank you to Sport England for their support, without which this wouldn’t have been possible. We want to create a kind and open culture at FRESH, where we can support everybody with their physical and mental well-being and be a hub for other local businesses. The vision is so much bigger than Sara and me. We’re creating something that is going to impact so many people.”

To keep up to date on the FRESH news please take a look at the FRESH website – You can also follow them on Facebook (@freshandwell) and Instagram (

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