It’s that time of year again when our TV ad-breaks begin to feel a lot more festive to get us in the mood for Christmas.
While it has already been released online, McDonald’s has now revealed when we can first watch their heartwarming Christmas advert on our televisions.
The advert will premiere tonight, November 15, during the first episode of I’m a Celebrity 2020.
Writing to customers yesterday, November 14, CEO Paul Pomroy, said: “Against this backdrop of restrictions and uncertainty, we felt it important to still embrace the magic of Christmas and will premiere our new TV advertisement in the launch show of I’m a Celebrity Get Me Out Of Here tomorrow evening.”
He went on to say: “Providing a much-needed lift this year felt incredibly important, and the feedback we’ve received from you across social media since the advertisement’s reveal has been fantastic.
“Whilst we continue to work through local and national lockdowns, we know that those moments shared with loved ones take on even greater importance and this Christmas feels more important than ever to take time to recognise that in our advertising.
“But we know so many families have been adversely impacted by the pandemic and, together with our franchisees, we are committed to doing our bit to support those in greatest need.”
The fast-food chain has extended its partnership with FareShare, a food charity, to fund the redistribution of more than five million meals to families by Easter 2021.
On top of McDonald’s funding, popstar Becky Hill has also released a rendition of Forever Young, which is the song heard on the Christmas ad, and will be donating at least 10p from every download to FareShare.
What is the McDonald’s Christmas advert 2020?
So far, the festive advert seems to be proving a hit with viewers, with many claiming they have ‘won Christmas’.
The advert was watched more than 2.2 million times in the first 24 hours, with more than 1.5 million people liking, sharing and commenting on the animated story.
It left people across social media in tears as they felt touched by the advert, which features a mother trying to interact with her teenage son – who appears to feel he’s ‘too old’ for Christmas (as if that’s a thing!)
The ad opens with the boy playing video games in his room while his mum holds up a box of decorations, suggesting the pair decorate the tree together.
Although the boy’s inner child-like self can be seen smiling and looking excited at the prospect of helping, the teen refuses and continues to play on his TV.
The next scene shows the pair walking through a Christmas market. The mother tries to cheer her son up by playfully doing an impression of a reindeer.
The boy’s inner child giggles at the sight, while his teenager self instead just puts his headphones on and walks off.
Later on, the mother goes to a McDonald’s drive-thru where the teenage boy seems to feel better.
When they arrive home, the mother challenges him to a snowball fight. At first, the boy and his inner child look back in silence at the mum, but shortly after the boy joins in after his inner self jumps with glee at the challenge.
The camera pans to their Christmas tree, decorated with ornaments labelled Tom, Mum and Dad.
In what’s become a tradition for McDonald’s in recent years, the advert ends with the mum and son leaving a pack of the chain’s ‘reindeer carrots’ out on a plate for Father Christmas and his reindeers, presumably as the boy gives in to his inner child.
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McDonald’s festive menu launch
Many food outlets have already released their festive menus, whether it’s Pizza Hut’s Christmas dinner themed pizza or Gregg’s classic Festive Bake.
But when can we expect to see McDonald’s menu launch?
According to CEO Paul Pomroy, it is set to launch on Wednesday next week, November 18.
“This year we have put together a menu comprised of twists on our best-loved menu items which can be safely prepared in our kitchens by smaller, socially distanced teams,” explained Paul.
“We are continuing to test new menu items carefully before introducing them, seeking feedback from customers and employees before anything is added to the menu.
“On Wednesday (November 18), we will introduce a new twist on the iconic Big Mac – the Double Big Mac, take inspiration from our best-selling chicken promotional burger with the Jerk Chicken Sandwich, and it would not be Christmas without our new Celebrations McFlurry.”
But how do you put Celebrations into a McFlurry? We hear you ask.
Well, available in the mini size as well as regular, the ice cream will be topped with pieces of Maltesers, Galaxy, Mars and Twix, topped with a drizzle of caramel source.