Why art galleries should be top of your summer holiday list

From beach days to BBQs, summer is prime time for family connection – but new research suggests one of the most powerful bonding activities is often overlooked.

While families across the UK are busy planning days out this summer, a surprising cultural gap remains. Despite Britain’s thriving arts scene, many parents still hesitate to step into galleries with their children – often fearing they’re “too adult” or that kids won’t be welcome.

But what if galleries were reimagined as one of the most rewarding (and unexpectedly fun) family days out?

The surprising power of a cultural day out

According to research from Clarendon Fine Art, cultural outings deliver far more than just a way to fill an afternoon – they actively transform family dynamics.

Two thirds (66%) say such experiences create shared memories, with over a half saying they encourage families to spend more time together (59%) and help them feel more connected (56%). Importantly, more than a third (38%) of parents think such outings support emotional wellbeing.

Helen Swaby, CEO of Clarendon Fine Art, comments: “Summer offers families the perfect time to slow down and explore together. The simple act of stepping into an art gallery, for instance, can ripple far beyond the day itself – strengthening relationships, boosting wellbeing and creating moments that last long after summer ends.”

Summer holidays are the perfect moment to rethink art

Surprisingly, the biggest barrier to family cultural days out isn’t because of a lack of interest, but due to misperceptions. For instance, 37% of parents avoid cultural venues because they feel too adult-oriented, with over a quarter (27%) worrying their child won’t be welcome.

That makes the need for cultural experiences that genuinely engage children all the more important – and increasingly, art is proving to be one of the most effective ways to do just that. In fact, 71% of parents say it’s important for children to have a say in art and interiors, highlighting a growing appetite for shared creative experiences.

“Artists whose work leans into storytelling and playfulness can be especially powerful in engaging children and opening their eyes to a new cultural experience”, says Helen.

“Unlike structured activities or screen-led distractions, galleries offer a different pace – one that encourages curiosity, conversation and creativity.”

With touring exhibitions bringing this kind of work into galleries across the country over the summer, families have a timely opportunity to experience art in a way that feels easy, inclusive and enjoyable – perhaps for the first time.

As, Helen says: “At Clarendon Fine Art, we are always thinking about how the art experience feels for every person and we create relaxed, welcoming spaces where families can explore freely, ask questions and engage with art in their own way.

“When that barrier drops, something clicks. Children are often instinctive in their choices – drawn to humour, colour and character – while parents quickly realise there’s no “correct” way to look at or respond to a piece. It’s a beautiful thing to witness, one that we want to encourage even more this summer”.

Artists like Doug Hyde – known for his expressive, uplifting scenes rooted in love, friendship and family life – naturally resonate with younger audiences, offering an accessible entry point that feels engaging rather than intimidating.

As judge of Claredon Fine Art’s Subtle Art of Family competition, Hyde embodies the very idea that art should be accessible, fun and emotionally engaging for all ages. His pieces invite children in rather than shutting them out – offering bright, relatable imagery that sparks imagination and conversation.

And this summer, from 6th August to 6th September, the Doug Hyde tour sees the launch of his uplifting new collection celebrating the joys of the British summer. In selected Clarendon Fine Art’s galleries across the UK, families have the perfect opportunity to experience that magic first-hand and meet the artist himself.

A different kind of summer memory

Galleries offer a shared experience that lingers. “Whether it’s a child proudly choosing their favourite piece, a spontaneous conversation sparked by a painting, or simply the calm of exploring something new together, art offers a rare combination of creativity and connection.

“And that’s exactly what families are craving”, concludes Helen.

This summer, alongside the usual days out, consider adding a gallery visit to your plans – especially with events like the Doug Hyde tour making the experience even more engaging for younger audiences. And as more families are discovering, sometimes the most memorable summer moments aren’t the loudest or busiest – they’re the ones that invite you to slow down, look closer and connect in new ways.