Cambridgehire based The Jazzy Jewelz Studio gets a Twitter Boost from Theo Paphitis

A Cambridge‐based firm has received a business boost from Retail Entrepreneur Theo Paphitis. The Jazzy Jewels Studio tweeted Theo during his Small Business Sunday and was one of the weekly winners to gain a valuable retweet to his 500k followers.

The weekly initiative, set up by Theo in 2010, now has over 2500 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Aurora Lombardo’s message to his almost 500,000 followers and as a result, her business ( has seen a boost in Twitter followers and website traffic has doubled. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Aurora said, “I’m passionate about encouraging and inspiring children to be creative, to engage in making things and be proud of their creations. It is wonderful that Theo has recognised my hard work and helped spread the word about what I do to his following. It has been a real boost for the business, I have already seen a lift in online orders for my DIY craft party kits and the networking opportunities are fantastic.”

Small business champion and former BBC TV Dragons’ Den star, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Jazzy Jewelz Studio every success.”

The Jazzy Jewelz Studio has over 10 years of experience offering a wide range of jewellery making activities and craft workshops for all ages and abilities in Cambridge and surrounding areas. They also supply their own brand of jewellery making kits and DIY party kits to the general public as well as the trade.

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